Real-world experiments: 5 Lessons from Google, Bing, Netflix and Alibaba
Marton Trencseni - Sun 18 June 2023 • Tagged with ab-testing
I discuss five lessons from large-scale experiments conducted by Google, Bing, Netflix and Alibaba: Kohavi's 1 out of 3 rule, Google's 41 shades of blue, Bing's unexpected big win, Alibaba's personalization experiment and Netflix' movie image personalization.