Sometimes, the seven gods of data science, Pascal, Gauss, Bayes, Poisson, Markov, Shannon and Fisher, all wake up in a good mood, and things just work out. Recently we had such an occurence at Fetchr, when the Operational Excellence team posed the following question: if we could pick our Saudi warehouse locations, where would be put them? What is the ideal number of warehouses, and, what does ideal even mean? Also, what should our “delivery radius” be?

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Previously I wrote two articles about data infra and data engineering at Fetchr. This time I want to move up the stack and talk about a simple piece of metrics engineering that proved to be very impactful: Growth Accounting and Backtraced Growth Accounting.

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