Introduction to Marketing Mix Modeling

Marton Trencseni - Sun 23 July 2023 • Tagged with mmm, marketing, mixed, model, lightweight_mmm, google, python

I describe the concept of Marketing Mix Modeling using Google's LightweightMMM library.

MMM attribution

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Fetchr Data Science Infra at 1 year

Marton Trencseni - Tue 14 August 2018 • Tagged with data, etl, workflow, airflow, fetchr, model, ml

A description of our Analytics+ML cluster running on AWS, using Presto, Airflow and Superset.

Fetchr Data Science Infra

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