Amazon established a set of principles and mechanisms, enabling the company to grow from a single founder to several hundred thousand employees while remaining stubbornly true to its mission of obsessing over customers to create long-term shareholder value.

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If your writing is sloppy and artless people will think you are the same. They won’t care about your message, they won’t do business with you. It’s not true that only ideas matter. Good writing gets ideas noticed.

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